Dagupan Doctors Villaflor Memorial Hospital (DDVMH) is a private 100-bed tertiary hospital spread out on a two-hectare plot in the most accessible Mayombo District, in the heat of Dagupan City. With more that 150 highly-trained medical consultants and paramedical personnel, it is considered one of the leading and fastest-growing health care institutions in Northern Luzon. Keeping pace with the latest healthcare trends, it enjoys a consistent reputation of delivering professional and personalized patient care with standards comparable to leading hospitals in the country.


DDVMH was founded by Dr. Vivencio V. Villaflor, Sr. – a surgeon and visionary from Pitogo, Quezon. Displaced by the Second World War, he brought his wife Pilar Villasenor, a pharmacist, and his practice up North to Pangasinan. Amidst the ravages of war, the physician opened the Villaflor Clinic in Dagupan in 1946 at then abandoned Dr. Armando Fernandez Hospital Building along Avenida Torres Bugallon (AB Fernandez Avenue today).

In 1967, son and surgeon Vivencio V. Villaflor Jr., MD would join his father’s practice in Dagupan along with his wife, anaesthesiologist Gregoria Poblete, MD., after both completing residency in the Philippine General Hospital, Manila. With their joint efforts and just a year after, a new Villaflor Clinic and Hospital would open along Arellano Street. Thirteen years later, by September 27, 1981, a full-fledged medical complex as we konw it today in Mayombo District would be inaugurated and fully operational with highly-skilled consultants and paramedical staff. In October 3, 1981, the Hospital would be renamed Dagupan Doctors Villaflor Memorial Hospital, Inc. in honour of its founding patriarch and roster of competent specialists.

In 1944, the Hospital would be officially established a family corporation, now with third-generation members led by grandson and laparoscopic surgeon Vivencio Villaflor III, MD, supporting both medical and administrative services. In 2009, a state-of-the-art Cancer Treatment Center, a first of its kind in Northern Luzon, would stand testament to the Hospital’s vision of making their holistic brand of care available not just to Pangasinenses but to the rest of Region I as well.

To this day, DDVMH continues the tireless quest to stay on top of the ever-increasing demand for expertise, services and treatment facilities that provide the most comprehensive and the best possible patient care.

Our Vision

Dagupan Doctors Villaflor Memorial Hospital is to be Northern Luzon’s Center of excellence – known for the legacy of our founders as a medical institution engaged in the delivery of responsible, compassionate, holistic and quality health care to the community we serve.

Our Mission

Our Mission is to deliver the highest degree of professional and compassionate care that is customer-focused, committed to continuous improvement of our medical and allied support services, striving always to conform with the highest possible standards of local and international patient care, and always consistent with the values and ethical standards set by our founders.

Our Core Values


Our work is grounded in our faith. We believe that only one Divine Healer cures the sick and that we are instruments entrusted with the great responsibility and privilege to bring remedy and care where we can.


Having planted the roots of this Institution as a family, we operate as a family – tending to our stakeholders, consultants, human resource team, and even the patients we care for as one of our own.


We preserve life and the dignity of human life without question or qualification. We uphold that human talent, efficiency and compassion far outweigh the most sophisticated machines in the treatment of disease.


We strive to live out the remarkable values of our founding physician and strive to reflect his unquestionable character in every aspect our our Institution’s operations in order to stay worthy of the community’s trust.